FMCG – SECTOR
"Resilient, rewarding and really, really fast."
Nurofen. Coca-Cola. Dettol. Dove. Dairy Milk. Finish. These and many more well known brand names all have one big thing in common: they're all part of the fast moving consumer goods (FMCG) industry
Also known as the Consumer Packaged Goods or CPG Industry, this multi-million dollar sector is made up of a huge range of famous brand names – the kind that we use every single day. These fast moving consumer goods are the essential items we purchase and use in our everyday lives. They're referred to as 'fast moving', quite simply, because they're the quickest items to leave the shelves. They also tend to be the high volume, low cost items.
Household, healthcare, personal care and food items make up a large bulk of the products in this sector, but it doesn't end there. Paper products, pharmaceuticals, consumer electronics, plastic goods, printing and stationery, alcoholic drinks, tobacco and cigarettes can all be considered fast moving consumer goods too.
The most successful FMCG companies are usually characterised by their ability to produce the items that are in highest demand by consumers - and, at the same time, to develop brands that drive the highest consumer loyalty. Once people start referring to a product specifically by its brand name (for example, Dettol instead of disinfectant) they're definitely doing something right.
Some of the best known FMCG companies include:
- Colgate-Palmolive
- Coca-Cola
- General Mills
- H. J. Heinz
- Henkel
- Johnson & Johnson
- Kimberly-Clark
- Kraft
- L'Oréal
- Nestlé
- Procter & Gamble
- Reckitt Benckiser
- Sara Lee
- SC Johnson
- Unilever
It's interesting to note that, whilst we might not consider all the products these companies produce to be necessities, they remain consistently in high demand - even in challenging economic times
